The Science behind Heroify
Discover the science of our app
The Behavioural Science
Heroify was formed in collaboration with a team of psychologists with the goal of bringing a tool that improves one's mental health and life. We work with professionals such as psychologists and behavioral scientists in order to bring forth an app that actually works.
Strategies Implemented:
- Classic conditioning
- Operant conditioning
- Framing
- Choice architecture
- CBT method
- Gamification
Why Gamified?
Once of the most effective ways to get something done is to make it appealing. Researchers found that while extrinsic motivation works well, intrinsic motivation produces more results in getting people to complete a tasks. Intrinsic factors such as competition, enjoyment, and recognition all can be met through gamification.
